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商品編號： ROT383 出版日期： 2019/01/01 作者姓名： Mitchell, Will 商品類別： Marketing 商品規格： 5p 再版日期： 地域： 產業： Healthcare 個案年度： -
商品敘述：
The core challenge in healthcare is not a lack of funding, commitment or individual skill. The key issue that demands disruptive innovation is that healthcare systems are highly fragmented. The author argues that the best solution is for healthcare vendors to engage more actively in the system as value chain partners. Actors across the healthcare value chain need to improve their public perception, and one way to achieve that is to work together in stronger partnerships. He explains why commercial vendors offer key knowledge and appropriate incentives as central actors in these partnerships.
涵蓋領域：
Marketing;Vendors
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